Andrew Lacy

Senior Vice President & Head of Studios for Disney Mobile
Disney Interactive Media Group (DIMG)

Andrew Lacy is Senior Vice President and Head of Studios for Disney Mobile, a division of the Disney Interactive Media Group (DIMG). Andrew was the COO and Co-Founder of Tapulous, a Palo Alto-based start-up company acquired by DIMG in July 2010. As COO, Andrew managed all business operations and drove the strategic vision and execution behind product development and monetization of social games and apps for the iPhone, most notably Tap Tap Revenge, the #1 iPhone game, accounting for over a billion games played to-date and turning Tapulous into a highly profitable company.

Prior to Tapulous, Andrew worked for five years in Australia, Asia and Europe for McKinsey & Company, a leading management consulting firm, where he built internet business for large corporations and advised both telecommunication and media companies on digital distribution and content.

Andrew is a frequent speaker at mobile, social gaming and virtual goods conferences on topics such as free-to-play business models for mobile apps, monetization, mobile advertising and the future of mobile.

Andrew holds an MBA from Stanford University and Law and Commerce degrees from the University of Melbourne.

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