Benjamin Joffe

+8* | Plus Eight Star

Benjamin Joffe is a renowned expert on Asia’s digital scene. During the past 10 years, he has been part of Japan’s mobile revolution, Korea’s Internet boom, China’s mobile crash and web 2.0 revival.

As CEO of the Asia-based digital strategy consultancy +8* | Plus Eight Star (, he works with clients such as Microsoft, Adidas, Nokia, China Mobile, Harvard Business School, the European Commission as well as media companies and startups worldwide to bring them the best practices from Asia’s web and mobile scenes.

Bridging technology, sociology and anthropology, his research today covers trust networks, digital identities virtual economies, online third places, artificial artificial intelligence (AAI) and social dynamics.

Benjamin shared insights in over 100 talks across 16 countries including at Stanford and Berkeley, has been quoted in Forbes, CNN and The Economist and was selected among China’s Top 100 Mobile Industry Influencers in 2007 and 2008. Last, he is an angel investor in Asia-based global startups such as Cmune (, a LeWeb 2008 startup laureate for Paradise Paintball (, the world’s first “social FPS” game on Facebook and MySpace, and MyGengo (www.mygengo), a matching platform for translations.

Benjamin lives half the time in Beijing and the rest split between Silicon Valley, Europe, Asia and airport lounges.

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